Tips For Capturing Eye-Catching Fashion Shots
Online shopping is growing at an unprecedented rate with the global market hitting around 4 trillion dollars in 2020. It is estimated that by 2024 there will be 278.33 million online shoppers in the united States alone. That’s more than 90% of the entire country’s population!
According to survey, over two thirds of American have bought something online. Some of the key factors that play a big role in the popularity of online shopping are the convenience of purchasing form anywhere in the world, being able to shop day or night, finding the product easily with a few simple clicks, and getting the item delivered to your home in no time.
Majority of the online shoppers bought clothing items and over 80% of online shoppers have purchased shoes or clothing from digital retailers. However, selling fashion and clothing items online is not easy because of the huge presence of multinational brands as well as the cutthroat competition. One of the key things that can help you stand out and boost your online fashion business is good photography.
We live in an age where visuals are everything and a single picture can translate into hundreds of sales. The good news is that you don’t need fancy equipment or qualifications to take good product photographs for any fashion item you are selling. You can take eye-catching pictures using something as simple as a digital camera or even your smartphone.
Focus On A Clear Center Of Attention
The first thing you need to keep in mind when taking fashion shots of a particular product is that the object must be the clear center of attention. Try positioning the object in various ways to highlight the key features. Omit any distractions from the frame such as additional products that do not compliment the focal object. Don’t try to do too much in the shot and let the product speak for itself by focusing on it without other objects competing for its attention in the shot.